Our editorial content is not influenced by any commissions we receive. Cole Bennett is crouched inside a tiny room of his Lyrical Lemonade office in Chicago, excitedly showing off a collection of vintage toys and old Nintendo 64 games. They were mailed to him from a fan—one of many packages he receives from young admirers around the world on a regular basis. He has built his Lyrical Lemonade company into an empire that now includes an events business, a media outlet, a production house, and a beverage distributor. Anchoring his work around playful animation and a run-and-gun production technique, Bennett has become the most in-demand director for an entire generation of rappers. Years before it became a full-time job, Bennett launched Lyrical Lemonade when he was a high school student in the small Illinois town of Plano, looking in from the outside on a vibrant Chicago hip-hop community. He brought his camera wherever he went and documented the scene, which included rising artists like Chance the Rapper, Vic Mensa, and Mick Jenkins.
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Cole Bennett born May 14, is an American business executive, videographer, and music video director. He is best known for his multimedia company Lyrical Lemonade, which he initially created as an internet blog in as a high school student. Bennett was born on May 14, , in Plano, Illinois. His family later moved to Chicago a few years later. He dropped out of college to focus on his career in videography and hip hop music , something he wanted to do since childhood. Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother came up with the name of the blog and also gave him a video camera.
The 20 minute video interview gives Chicago music fans and music fans in general a look into the lives of the two brothers who have taken the internet by storm due to their exuberant energy and natural knack for lyricism. At just 16 and 17 years old, it seems like the world is already theirs. Explaining their sudden fame as nothing other than a blessing, the brothers have approached their success with the utmost humility and respect for the artists who inspired them to make music in the first place. Their family dynamic made this interview a heart warming and inspiring display of what it means to chase your dreams and put the work in; two things that are one …. An issue of this size demands a consistent awareness and its great to see that artists are using their talent, time and platform to continue pressing on until the goal is achieved. Both tracks have visuals attached to them which I have attached at the bottom of this article. Both showings have been doing very well in terms of reception. His talent is undeniable and when you pair that raw gifting with a purpose, you get a force that is utterly unstoppable. Ever since stepping on the scene, Zach has managed to put together beautifully crafted songs that will inevitably stand the test of time. Everything he releases is not only sonically pleasing, but inspiring nonetheless.
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